Sökning: "adaptation vs standardization"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden adaptation vs standardization.

1. 1. In India, it’s their Way or the Highway : - A case study on what cultural differences Swedish SMEs perceive on the Indian market and how they manage them. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Martin Klint; Linus Rigsjö; [2015]
   Nyckelord :Emerging Markets; SMEs; International Business; Standardization; Adaptation; Culture; Indian Culture; Swedish Culture;

   Sammanfattning : Emerging markets are countries with rapid economic growth and have been on the global agenda over the last decades. The most prominent of these markets are the BRIC countries where India is included. India is one of the largest emerging markets in the world with large annual economic growth and great opportunities for firms doing business in it. LÄS MER

3. 2. Standardization vs. Adaption within Advertising

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Fredholm; Saba Slatiel; [2015]
   Nyckelord :Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Sammanfattning : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. LÄS MER

4. 3. A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Alexander Göthlin; Anna Jacobsson; [2014]
   Nyckelord :Cultural differences; Marketing in India; Cultural Diversity; B2B marketing; Relationship Marketing; Adaptation; Standardization; Cross-cultural marketing;

   Sammanfattning : This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. LÄS MER

5. 4. Knowledge Management: Standardization vs. Adaptation in MNCs

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Amanda Lundeteg; [2012]
   Nyckelord :Knowledge management; Standardization; Adaptation;

   Sammanfattning : It is necessary for multinational corporations (MNCs) to manage their knowledge flows effectively in order to gain or maintain competitive advantage. The knowledge management (KM) process needs to be cost effective, which can be achieved through a standardized “one-size fits all” strategy. LÄS MER

7. 5. The Challenges of Coordinating Internal Transactions within Multinational Corporations - A study of how a Performance Management System both can manage and create tensions

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Linn Blomqvist; Sofie Winroth; [2012]
   Nyckelord :MNC; Internal transaction; Performance Management System; Tensions; Market and Hierarchical coordination;

   Sammanfattning : A general challenge facing managers of multinational corporations (MNCs) is to coordinate internal transactions and to manage the tensions related to integrating the separate units involved in these transactions, to create global unity effort while at the same time leave space for local flexibility and adaptation. The purpose of this thesis is to explore why tensions evolve, from the integration of separate business units involved in internal transactions, and how the design and use of a performance management system (PMS) can manage or create tensions. LÄS MER