Sökning: "adoption of e-commerce"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden adoption of e-commerce.

  1. 1. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Clara Engström; Danijela Smoljan; [2023-11-20]
    Nyckelord :Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Sammanfattning : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. LÄS MER

  3. 2. Exploring AI in Swedish E-commerce: A Qualitative Study on Factors Influencing AI Implementation and its Challenges

    Kandidat-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Carl Tegnér; Axel Lidvall; [2023]
    Nyckelord :Artificial Intelligence AI ; Technology-Organization-Environment TOE Framework; AI Readiness Factors; E-commerce; Sweden.; Business and Economics;

    Sammanfattning : This thesis focuses on the adoption of AI within e-commerce in Sweden. A qualitative approach was adopted, interviewing professionals working in the e-commerce sector. Results were presented using the Technology-Organization-Environment (TOE) framework. LÄS MER

  4. 3. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Hannes Töyrä; [2023]
    Nyckelord :E-commerce; chatbots; customer service; technology acceptance; UTAUT; questionnaire study;

    Sammanfattning : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. LÄS MER

  5. 4. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sondra Gross; [2023]
    Nyckelord :COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Sammanfattning : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. LÄS MER

  7. 5. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Athulya Purushothaman; [2023]
    Nyckelord :Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

    Sammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER