Sökning: "ads on Facebook"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden ads on Facebook.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Bilal Mehdi; Adnan Kalim; [2023]
    Nyckelord :social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Sammanfattning : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. LÄS MER

  3. 2. ETT NÖDVÄNDIGT ONT

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :John Andersson; Arvid Holmqvist; [2022-08-01]
    Nyckelord :Native annonser; native ads; Facebook; medvetenhet; attityder; Persuasion Knowledge Model; gestaltlagar; Reactance theory;

    Sammanfattning : Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major sources of income for the companies behind the social media. LÄS MER

  4. 3. Fyra designprinciper för attraktivare annonser

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Markus Sjökvist; [2022]
    Nyckelord :Clickthrough Rate; Cost Per Click; Ducoffe’s advertising value model; Facebook; Hierarchy of Effects; Meta Ads; Pay Per Click;

    Sammanfattning : The paper examines Meta ads in the adult education field. The ads are selected based onfour main criteria, ads with creatives that show people in the profession of the intendededucation, ads that the audience can quickly identify as an educational program, creativeswith a high signal-to-noise ratio and creatives with only one point of focus in the pictures. LÄS MER

  5. 4. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Marwa Ali; Mikaela Hollgren; [2022]
    Nyckelord :Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

    Sammanfattning : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. LÄS MER

  7. 5. Riktad marknadsföring inom sociala medier : en undersökning av hur riktad annonsering påverkar användarupplevelsen

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Amanda Karlsson; Felix Clausen; [2022]
    Nyckelord :Webbredaktör; Användarupplevelse; Informationsarkitektur IA ; Sociala Medier; Marknadsföringsstrategier; Riktad marknadsföring; Användarupplevelse UX .;

    Sammanfattning : This bachelor thesis is about how targeted marketing affects the user experience on Facebook and Instagram. This study has both been looking at the number of ads in users' feeds but also the structure of each individual ad because the information architecture behind every information campaign, not only affects the user experience but has also shown that it determines how users view the company behind the ad. LÄS MER