Sökning: "advertisement"

Visar resultat 6 - 10 av 719 uppsatser innehållade ordet advertisement.

1. 6. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet

   Master-uppsats,

   Författare :Ida Ahlstrand; [2023-11-20]
   Nyckelord :energy-saving; gender roles; image studies; oil crisis; 1970s;

   Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER

3. 7. Perspektiv på propaganda Propagandabegreppet i Sverige mellan 1920 och 1951

   Master-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

   Författare :Theodor Lindström; [2023-06-29]
   Nyckelord :Propaganda; reklam; Jacques Ellul; Reinhart Koselleck; agitation; informationspolitik; svensk press 1920 – 1951;

   Sammanfattning : This thesis examines the term propaganda and it´s use and meaning in the public discourse in Swedish press between the years 1920 and 1951. The thesis asks the overarching question of how and why the definition of the term changes from a neutral word to a word with negative connotations. LÄS MER

4. 8. Från diamant till kristall En undersökning av annonsens roll i Swarovskis omprofilering

   Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Annie Salius Koka; [2023-05-31]
   Nyckelord :Omprofilering; varumärkesprofil; varumärkesidentitet;

   Sammanfattning : In recent years many brands have changed their looks and entire brand identities to keep up with the ever changing trends and demands. This paper will focus on the Austrian brand Swarovski mostly known for their crystal figurines and jewelry, who in 2021 underwent a total rebranding. LÄS MER

5. 9. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

   Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

   Författare :Jonathan Ruus; [2023-03-17]
   Nyckelord :English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

   Sammanfattning : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. LÄS MER

7. 10. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Ida Bolin; Lisa Johnsson; Emma Jood; [2023-03-10]
   Nyckelord :Femvertising; Stereotypical advertising; Norm-breaking advertising; Normbrytande reklam; Stereotypisk reklam; Attityd;

   Sammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER