Sökning: "advertising agencies"
Visar resultat 1 - 5 av 116 uppsatser innehållade orden advertising agencies.
1. “Det blir ju enklare att tänka utanför boxen om du vet vad boxen faktiskt är” : En jämförande intervjustudie mellan svenska och spanska reklambyråers förhållningssätt till reklambranschen
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : The existing literature extensively covers the demands placed on advertising agencies, yet there is notably less research on how these agencies respond to these demands, especially in a comparative context. In response, this current study aims to investigate how advertising agencies navigate the complex market, where they must adapt to external demands while maintaining their unique identity. LÄS MER
2. EN UNDERFÖRSTÅDD ÖVERENSKOMMELSE - En kvalitativ studie om två generationers attityder till riktad reklam ur ett integritetsperspektiv
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary A challenge for every digital marketing company is reaching out in the so-called “media noise”. Therefore, targeted advertising can be seen as a natural part of all social media user's everyday life. LÄS MER
3. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER
4. Storytelling på sociala medier : En kvalitativ studie om hur storytelling inom hotell- och restaurangbranschen kan användas som verktyg för att bygga varumärke och leverera känslor på sociala medier
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Storytelling is a popular marketing tool today and can be used in many different ways for companies. The purpose of this study is to investigate how service companies can use storytelling in social media platforms for marketing purposes and branding. LÄS MER
5. Should we do it ourselves or should we let somebody else do it?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER
