Sökning: "advertising avoidance"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden advertising avoidance.

  1. 1. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Julia Henriksen; Malin Hornebrant; [2019]
    Nyckelord :;

    Sammanfattning : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. LÄS MER

  2. 2. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Nils Bure; Axel Pahne; [2019]
    Nyckelord :Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

    Sammanfattning : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. LÄS MER

  3. 3. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Andrada Miia; Kaili Dong; [2019]
    Nyckelord :Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

    Sammanfattning : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. LÄS MER

  4. 4. The motivations of Internet users to avoid online advertisements by employing ad blocking extensions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Angelos Karageorgos; MEng Zhang; [2018]
    Nyckelord :ab blocking; advertising avoidance; online advertising; motivations; Internet users; Business and Economics;

    Sammanfattning : This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. LÄS MER

  5. 5. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Nyckelord :brand avoidance; social media; Facebook;

    Sammanfattning : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. LÄS MER