Sökning: "advertising avoidance"

Visar resultat 21 - 25 av 32 uppsatser innehållade orden advertising avoidance.

1. 21. WOM awareness : A quantitative analysis of word of mouth marketing’s effects on the use of social network services

   Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

   Författare :Anton Warnhag; [2015]
   Nyckelord :social media network services advertising avoidance privacy;

   Sammanfattning : Marketing has become obsessed with word of mouth. Though long known to be important for consumer decisions, social media has put it into overdrive, providing the infrastructure to launch big campaigns that nonetheless enters people’s consciousness on a very personal level thanks to messages being passed along by friends. LÄS MER

3. 22. Ett pulshöjande reklammedium -Är det effektivt att exponera konsumenter för reklam i en gruppträningssal relativt i ett traditionellt reklammedium?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Rosenkvist; Matilda Ward; [2015]
   Nyckelord :advertising; advertising avoidance; advertising schema; arousal; schema-incongruent advertising;

   Sammanfattning : It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. LÄS MER

4. 23. The Low Leverage Decisions of Knowledge based Firms - An empirical study of the impact of employees' risk preferences on the firm's capital structure decisions

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Rebecka Arén; Tilda Wikström; [2014-07-02]
   Nyckelord :Knowledge-based; human capital; capital structure; low leverage; partnership; dividends; stakeholder co-investment;

   Sammanfattning : A distinctive trait of knowledge-based companies is their dependency on the competence and contribution of their employees. They are commonly structured as partnership firms and tend to have a low amount of tangible assets and virtually no debt. LÄS MER

5. 24. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video

   Master-uppsats, KTH/Industriell marknadsföring

   Författare :Marcus Kohlberg; Lars-Peter Westman; [2014]
   Nyckelord :Video-on-demand; ad avoidance; segmentation; self-segmentation; contextual segmentation; advertising products; signal strength; ad engagement; video-on-demand; play tjänster; segmentering; självsegmentering; kontextuell segmentering; signalstyrka;

   Sammanfattning : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. LÄS MER

7. 25. Native Advertising - En Ulv i Fårakläder

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ebba Stålhem; Vanna Scholander; [2014]
   Nyckelord :Native Advertising; Online Advertising; Marketing Communication; Communication Effects; Consumer Perceptions;

   Sammanfattning : Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. LÄS MER