Sökning: "advertising avoidance"
Visar resultat 6 - 10 av 32 uppsatser innehållade orden advertising avoidance.
6. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. LÄS MER
7. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. LÄS MER
8. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. LÄS MER
9. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. LÄS MER
10. The motivations of Internet users to avoid online advertisements by employing ad blocking extensions
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. LÄS MER