Sökning: "advertising buyer"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden advertising buyer.
1. Shifting Gears: Entering the Automotive Vertical
Master-uppsats, Lunds universitet/InnovationsteknikSammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER
2. Influencer marketing ur ett konsumentperspektiv : Hur attityder, förtroenden och WoM påverkar köpbeteendet
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Influencer marketing is a marketing method that more companies are using when it comes to marketing a brand. The use of social media influencers in advertising has increased and therefore we want to investigate this from a consumer perspective through a qualitative method with 13 semistructured interviews. LÄS MER
3. Perception of consumers regarding the use of data in the sharing economy
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. LÄS MER
4. Does richness lead to riches?
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The advertising climate is very dynamic; media and the way companies advertise have evolved countless times since the end of the 19thcentury. Advertising spending in print-based media has been steadily decreasing in Europe during the past years, whereas advertising spending online and on television has been increasing. LÄS MER
5. Svensk alkoholpolitik och EU - en undersökning av Sveriges och EU:s alkoholpolitik
Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenSammanfattning : Uppsatsen har som syfte att redogöra för alkoholpolitiken som bedrivs och som har bedrivits i Sverige och dess förhållande till EU-rätten, samt att redogöra för den alkohol- och hälsopolitik EU bedriver. Utöver diskuteras den fria rörligheten och alkoholimport. LÄS MER