Sökning: "advertising schema"

Hittade 4 uppsatser innehållade orden advertising schema.

  1. 1. Detta är en annons

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Per Wendel; Jesper Lundstedt; [2021]
    Nyckelord :Native advertising; Journalism; Bonnier News Brand Studio; Folkspel; Coca-Cola; McDonald’s; Amazon; Social Sciences;

    Sammanfattning : The experience of reading the news online has changed significantly for consumers in recent years. So-called native advertising has seen an increase which has resulted that the line between marketing and journalism has become blurred for a lot of people. LÄS MER

  3. 2. "Innehållet presenteras i samarbete med..." : En något experimentell enkätstudie om attityder till native advertising och hur det påverkar konsumenters förtroende för nyheter och företag

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Jonathan Schunnesson; Fredrik Eliasson; [2017]
    Nyckelord :Native advertising; nyheter; förtroende; annonsering; schema; misstro; persuasion knowledge;

    Sammanfattning : Current marketing discourse seems to be less and less about communicating to customers, and more and more about communicating with customers. Concurrently, traditional news companies are in a bit of a crisis where their business models are failing to compete with the growing colossus of “free” news that circulates the web. LÄS MER

  4. 3. Den sämsta målgruppen att lura? : En studie av unga nyhetskonsumenters attityder till native advertising

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Jesper Svensson; [2015]
    Nyckelord :native advertising; ad- brand attitude; ad schema; brand schema; Strategisk kommunikation; konsumentbettende; attityder; reklam; nyheter; receptionsanalys; Aftonbladet;

    Sammanfattning : With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer’s attitudes towards the phenomenon. LÄS MER

  5. 4. Ett pulshöjande reklammedium -Är det effektivt att exponera konsumenter för reklam i en gruppträningssal relativt i ett traditionellt reklammedium?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Rosenkvist; Matilda Ward; [2015]
    Nyckelord :advertising; advertising avoidance; advertising schema; arousal; schema-incongruent advertising;

    Sammanfattning : It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. LÄS MER