Sökning: "advertising"

Visar resultat 21 - 25 av 2037 uppsatser innehållade ordet advertising.

  1. 21. EN UNDERFÖRSTÅDD ÖVERENSKOMMELSE - En kvalitativ studie om två generationers attityder till riktad reklam ur ett integritetsperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Cecilia Kenttälä; Tilda Svensson; Saga Thieme; [2023-03-10]
    Nyckelord :Sociala medier; reklam; riktad reklam; riktad marknadsföring; integritet; attityder; generation Z; äldre generation;

    Sammanfattning : Executive summary A challenge for every digital marketing company is reaching out in the so-called “media noise”. Therefore, targeted advertising can be seen as a natural part of all social media user's everyday life. LÄS MER

  3. 22. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Nyckelord :ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Sammanfattning : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. LÄS MER

  4. 23. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

  5. 24. Exposing stereotypes: A content analysis of Swedish television advertisements

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Abu Bakar Ali; Linnéa Sjögren; [2023]
    Nyckelord :Content analysis; Stereotypes; Advertisements; Gender; Age;

    Sammanfattning : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. LÄS MER

  7. 25. Advertising an unknown movie

    Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Författare :Fanny Eriksson Palm; Anton Suneson; [2023]
    Nyckelord :Filmaffisch; artificiell intelligens; AI; bildgenerering; grafisk design;

    Sammanfattning : Detta arbete undersöker hur man som relativt liten filmskapare kan generera intresse och tittarlust för en okänd film. Vi tar reda pÃ¥ vad som gör en filmaffisch attraktiv och ger sedan exempel pÃ¥ hur en affisch kan utformas för en fiktiv film. .. LÄS MER