Sökning: "affective appraisal"

Hittade 2 uppsatser innehållade orden affective appraisal.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Månsson Ludwig; Hempel Ossian; [2022]
    Nyckelord :Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Sammanfattning : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. LÄS MER

  2. 2. Design and Implementation of an Appraisal Module for Virtual Characters

    Master-uppsats, Medie- och Informationsteknik; Tekniska högskolan

    Författare :Petter Grundström; [2012]
    Nyckelord :AI; artificial intelligence; emotions; behavior; psychology; OCC; affective appraisal; appraisal; behavior networks; computer games; game AI; personality; emotion synthesis;

    Sammanfattning : In the field of artificial intelligence the production of believable emotions are vital to be able to produce believable behavior of virtual agents. This is done with a process called affective appraisal, which means that events and situations are appraised and emotions are produced accordingly. LÄS MER