Sökning: "affective experiential state"

Hittade 1 uppsats innehållade orden affective experiential state.

  1. 1. Augmented Reality : How it influences customer experience

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ylva Högnäs; Minja Lendahl; [2018]
    Nyckelord :augmented reality; customer experience; interactive technology; cognitive experiential state; affective experiential state; hedonic value; utility value; IKEA;

    Sammanfattning : Augmented reality (AR) has emerged as a new interactive technology that enables marketers to craft an immersive experience for customers. The technology complaints the physical environment with virtual objects, and thus have the unique power to put the (virtual) product in the hands of the consumer. LÄS MER