Sökning: "affiliate marketing"
Visar resultat 1 - 5 av 21 uppsatser innehållade orden affiliate marketing.
1. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms
Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. LÄS MER
2. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring
Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER
3. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. LÄS MER
4. Using Machine Learning to Connect Brands with Influencers
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronikSammanfattning : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. LÄS MER
5. How do Social Media Entrepreneurs Monetize YouTube?
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. LÄS MER