Sökning: "agnes ahlander"

Hittade 1 uppsats innehållade orden agnes ahlander.

  1. 1. Det nya bokförlaget: Att skapa en roll på marknaden

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Agnes von Arbin Ahlander; Golnaz Hashemzadeh Bayegi; [2007]
    Nyckelord :publishing houses; network theory; market entry; Sweden;

    Sammanfattning : As more and more book publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. LÄS MER