Sökning: "ajzen fishbein"

Hittade 4 uppsatser innehållade orden ajzen fishbein.

  1. 1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Nyckelord :Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Sammanfattning : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. LÄS MER

  3. 2. Hur påverkar färgassociationer konsumenters köpbeteende vid val av produkter i livsmedelsbranschen? : En kvalitativ studie om vikten av färgval inom marknadsföring och dess påverkan på konsumentbeteende

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Andjela Djordjevic; Palig Mahdessian; [2021]
    Nyckelord :Marketing; Colour; Qualitative Analysis; Focus Group; Colour Associations; Colour Perception; Grocery Store; Campaign Price; Ecological; Vegetables.;

    Sammanfattning : The purpose of this study is to clarify and confirm previous research and expand the knowledge in this research area, since the majority of the information and knowledge that is available today is mostly repetitive. The theoretical frame of this study is based on theories, such as Theory of Reasoned Action (Fishbein, M. & Ajzen, I. LÄS MER

  4. 3. Det ekologiska valet : En konsuments väg till val av ekologiska livsmedel

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Anna Jansson; Lisa Axelberg; [2011]
    Nyckelord :;

    Sammanfattning : This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein’s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. LÄS MER

  5. 4. BARA FÖR ATT PLOCKA POÄNG? : – En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Ingrid Hjelm; Emelie Tingström; [2009]
    Nyckelord :;

    Sammanfattning : This study investigates how consumer attitudes toward a company are affected by the company’s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain “Max” provides the empirical setting. LÄS MER