Sökning: "alcohol advertising"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden alcohol advertising.

1. 1. Indirekt reklam av alkohol på Instagram : En kvalitativ studie i hur Hernö Gin använder semiotiska resurser för att indirekt uppmana till konsumtionen av alkohol

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Filip Andersson; [2023]
   Nyckelord :Semiotic resources; advertising. alcohol consumption; indirect messages; Semiotiska resurser; reklam; alkoholkonsumtion; indirekta meddelanden;

   Sammanfattning : I det digitala samhället har reklamens utveckling och användning genomgått förändringar, där den visuella reklamen i sociala medier har blivit den mest framträdande formen av reklam. En särskilt kontroversiell typ av reklam är alkoholreklam, eftersom den kan påverka människor till ökad alkoholkonsumtion, vilket kan få negativa konsekvenser. LÄS MER

3. 2. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Hanna von Ahn; [2023]
   Nyckelord :Critical discourse analysis; discourse; interdiscursivity; Oatly; advertising campaign; woke marketing; woke-washing;

   Sammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER

4. 3. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Johan Larsson; [2023]
   Nyckelord :Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Sammanfattning : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. LÄS MER

5. 4. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Bjarke Røn Knudsen; [2022]
   Nyckelord :national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Sammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER

7. 5. Marknadsföring under världsmästerskapet i fotboll år 2022 i Qatar : En studie avseende marknadsföring av ohälsosam Tv-reklam och sponsring under världsmästerskapet i fotboll år 2022 i Qatar

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Oussema Kharrat; Walid Nur; [2022]
   Nyckelord :FIFA World Cup; Unhealthy TV Advertising; Time Span; Color and Design; Världsmästerskapet i Fotboll; Ohälsosam Tv-reklam; Tidsspann; Färg och Design;

   Sammanfattning : Despite the development of digitization, traditional marketing in the form of TV advertising and sponsorship has continued to appear as a marketing strategy for companies and organizations. This is because people spend a lot of time watching different programs, movies and sporting events on different TV channels, which gives this type of marketing a large reach. LÄS MER