Sökning: "alexandra brand"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden alexandra brand.

  1. 1. Brand Community och dess Påverkan på Köpbeslut

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Alexandra Dering; Alexandra Muhl; [2019-06-26]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  2. 2. Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike’s and Under Armour’s “femvertising” campaigns "Dream Crazier" and "Unlike Any"

    Master-uppsats, Malmö universitet/Kultur och samhälle

    Författare :Alexandra Greska; [2019]
    Nyckelord :Female athletes; Gender discrimination; Sports advertising; Nike; Under Armour; Multimodal Critical Discourse Analysis; Post-feminism; Intersectional feminism;

    Sammanfattning : The purpose of this thesis is to examine how female athletes are represented in Nike's and Under Armour's "femvertising" campaigns "Dream Crazier" (2019) and "Unlike Any" (2017). At first, the narrative and visual strategies of the Dream Crazier campaign video and the Unlike Any campaign video are comparatively analyzed. LÄS MER

  3. 3. Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johannes Arendt; Cecilia Alexandra Thuy Finell; Emelie Nortén; [2019]
    Nyckelord :brand loyalty; generation cohort theory; generation x; customer perceived value; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 4. Valet är fritt. Handla rätt.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexandra Ridderbjelke; Klara Josefsson; [2018]
    Nyckelord :Nudging; Sustainable consumption; Marketing; Brand effects; Personal purchase history;

    Sammanfattning : There is an urgent need for fashion businesses to steer their customers towards sustainable consumption. However, retailers are currently lacking insights regarding sustainable marketing. A potential way to promote sustainable consumption is by using behavioural influence methods in marketing. LÄS MER

  5. 5. Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Alexandra Eklöf; Lina Elfqvist; Viktor Blohmé; [2018]
    Nyckelord :Influencer Marketing; Overexposure; Instagram; Relationships;

    Sammanfattning : Abstract   Background: In present time, social media usage has come to be an essential part of peoples’ everyday life, resulting in a movement from traditional marketing towards a more digitised marketing strategy. Since the effectiveness of traditional marketing is decreasing, marketers are using influencer marketing to create awareness of their brand. LÄS MER