Sökning: "alice oconnor"

Hittade 2 uppsatser innehållade orden alice oconnor.

1. 1. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Andrea Mattsson; Alice O'Connor; [2020]
   Nyckelord :Competitive dynamics; MNE; Market entry; Consumer switching behaviour; Amazon;

   Sammanfattning : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. LÄS MER

3. 2. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hedda Hanner; Alice O'Connor; [2019]
   Nyckelord :Audiobooks; Digital subscription services; Consumer behaviour; Attitude; Behavioural intention;

   Sammanfattning : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. LÄS MER