Sökning: "ambassador"

Visar resultat 1 - 5 av 60 uppsatser innehållade ordet ambassador.

  1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Nellie Sjösten; Lisa Ullman; [2023]
    Nyckelord :;

    Sammanfattning : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. LÄS MER

  3. 2. The naivety towards China is now over : An analysis of the Swedish political elite's changed attitude toward China

    Master-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Hampus Håkansson; [2023]
    Nyckelord :ontological security theory; OST; Sweden; China; discourse analysis; Robert J. Steele; anxiety; critical situations;

    Sammanfattning : Despite the well-established consensus within the Swedish parliament regarding the benefits of trade with China while at the same time promoting democracy, an unexpected change arose in June 2023, when a united Swedish parliament adopted a report that identified China as a threat to Swedish interests. Consequently, this thesis seeks to address the research question: Can the Swedish political elite's changed attitude towards China be understood through the theory of ontological security? Employing a framework established in Robert J. LÄS MER

  4. 3. The Decision-Making Process of Foreign Direct Investment in Singapore - A multi-case study on three Swedish multinational corporations and Sweden’s Ambassador

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Anna Bahrke; [2023]
    Nyckelord :Multinational Corporation; Foreign Direct Investment; Singapore; Eclectic Paradigm; OLI framework; Decision-Making Process; Business and Economics;

    Sammanfattning : Even though the eclectic paradigm was founded approximately 50 years ago, it remains among the leading frameworks for firms determining whether to engage in foreign direct investment (FDI). The framework asserts that multinational companies (MNCs) only will engage in FDI if they have ownership, location, and internalization advantages. LÄS MER

  5. 4. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Birgersson; Helena Rapaport; [2023]
    Nyckelord :Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Sammanfattning : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. LÄS MER

  7. 5. #Digital_Diplomati - En fallstudie av den svenska diplomati-verksamheten i Egypten på sociala medier

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Berdis El-Henaidy; [2023]
    Nyckelord :digital diplomati; sociala medier; ny offentlig diplomati; ambassadör; ambassad; mjuk makt; Law and Political Science;

    Sammanfattning : This paper is a case study of the Swedish digital diplomacy activities in Egypt on social media. The author investigates how we can understand the purpose of the digital diplomacy carried out by the Swedish embassy and the ambassador in Egypt, by studying its content on the social media Facebook, Instagram and Twitter. LÄS MER