Sökning: "ambient doft"
Hittade 2 uppsatser innehållade orden ambient doft.
1. Den dolda marknadsföringen : -En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Context: Congruent ambient scents are not used extensively in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store. LÄS MER
2. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. LÄS MER