Sökning: "analysing the communication gap in a business-to-business setting: a qualitative"

Hittade 1 uppsats innehållade orden analysing the communication gap in a business-to-business setting: a qualitative.

1. 1. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Sabine Müller; Veronika Safarova; Michelle Villavicencio; [2014]
   Nyckelord :B2B; Communication Gap; Gap Model; Internal Branding; IMC; Services; Service Encounter; Service Marketing Triangle; Service Quality;

   Sammanfattning : .... LÄS MER