Sökning: "analysis of IKEA"

Visar resultat 1 - 5 av 212 uppsatser innehållade orden analysis of IKEA.

  1. 1. How will services change MNC’s business models under a circular economic background?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Zhe Yu; [2023-07-19]
    Nyckelord :Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Sammanfattning : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. LÄS MER

  3. 2. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
    Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

  4. 3. Kasta ut chintzen : En diskurshistorisk analys av IKEAs reklam ochnationell förnyelse i Storbritannien på 1990-talet

    Kandidat-uppsats, Umeå universitet/Institutionen för idé- och samhällsstudier

    Författare :Nilla Steneholt; [2023]
    Nyckelord :IKEA; New Labour; Cool Britannia; kulturell marknadsföring; ideologi; nationell identitet;

    Sammanfattning : Storbritannien präglades på 1990-talet av politiskt och kulturellt nytänkande med New Labour och kulturfenomenet Cool Britannia samtidigt som IKEA försökte etablera sig i landet. Min diskurshistoriska analys undersöker hur IKEAs reklamkampanjer “Chuck out your chintz” och “Stop being so English” anpassades till framväxande föreställningar om ett nytt Storbritannien. LÄS MER

  5. 4. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Isabella Dahlheim; Anna Myhrman; [2023]
    Nyckelord :Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

    Sammanfattning : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. LÄS MER

  7. 5. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER