Sökning: "and Share of Wallet"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden and Share of Wallet.

  1. 1. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Albin Läckberg; Timothy Larsson; [2020-06-23]
    Nyckelord :Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    Magister-uppsats,

    Författare :Jesus Mendoza; Daniel Gonzalez; [2016]
    Nyckelord :loyalty; customer reward program; grocery store; share of wallet;

    Sammanfattning : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. LÄS MER

  3. 3. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Frida Boman; Johnny Johansson; [2014]
    Nyckelord :Consumer Behaviour; Consumer Tracking; Purchase Intention; Share of Wallet; Wallet Allocation Rule;

    Sammanfattning : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. LÄS MER

  4. 4. Att sälja grönt är skönt - En studie om att öka försäljningen av ekologiska varor

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ida Karlsson; Malin Westin; [2013]
    Nyckelord :Organic products; In-store marketing; Special displays; Space elasticity; Fruit and vegetable department;

    Sammanfattning : The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. LÄS MER

  5. 5. The Impact of Soccial Networking on Customer loyalty : Facebook case

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Sintset Sylviane; [2012]
    Nyckelord :customer loyalty; social networking sites; Facebook;

    Sammanfattning : This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. There are several influencers of customer loyalty that must be taken care of, e.g. LÄS MER