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1. Fear, the way to effective product placement?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... LÄS MER
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