Sökning: "angelika persson"

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  1. 1. Fear, the way to effective product placement?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Angelika Johansson; Cecilia Lidén; Malin Persson Mörk; [2015]
    Nyckelord :Fear; product placement; marketing; gender; horror; Business and Economics;

    Sammanfattning : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... LÄS MER