Sökning: "anna tretjakova"
Hittade 2 uppsatser innehållade orden anna tretjakova.
1. The Reasons Behind Corporate Philanthropy (CP). Creating Brand Value by CP. : A multiple case study from Sweden and Finland
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become more aware of how different organizations take care of their network. Certain consumer groups have expectations from companies’ CSR work, and they are willing to pay more for the brands of these firms compared to others. LÄS MER
2. Unsolicited Commercial E-mails : A study of the consumer’s perceptions about unsolicited commercial e-mails and the implications it has for Internet user groups
Kandidat-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : The rapid development of Internet technologies has led to the emergence of new communication means. E-mail has become a new powerful tool used by millions with the main purpose of exchanging information. LÄS MER