Sökning: "annemarie besenthal"

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  1. 1. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annemarie Besenthal; Svea Pohl; [2018]
    Nyckelord :Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

    Sammanfattning : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. LÄS MER