Sökning: "annie danås"

Hittade 2 uppsatser innehållade orden annie danås.

1. 1. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Lovisa Borssén Myrén; Annie Danås; [2022]
   Nyckelord :Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

   Sammanfattning : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. LÄS MER

3. 2. Millennials komplexa attityd gentemot grön klädkonsumtion : En kvalitativ studie om millennials attityd gentemot klädkonsumtion

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Julia Adamsson; Danås Annie; [2020]
   Nyckelord :Fast fashion; Millennials; Grön klädkonsumtion; konsument beteende;

   Sammanfattning : The consumption has increased by 40% in just a few decades, which has given a negative impact on the environment. At the same time, millennials also called generation X, have a huge purchasing power compared to other generations. A major problem of unsustainable clothing consumption is fast fashion. LÄS MER