Sökning: "anti-logos"

Hittade 1 uppsats innehållade ordet anti-logos.

  1. 1. Tecken : En retorisk-semiologisk analys av antirökreklam

    Kandidat-uppsats, Institutionen för kommunikation, medier och it

    Författare :Kiriakos Exadaktilos; [2011]
    Nyckelord :Rhetoric; semiology; myth; anti-logos; anti-smoke commercial;

    Sammanfattning : This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking. LÄS MER