Sökning: "anti-logos"
Hittade 1 uppsats innehållade ordet anti-logos.
1. Tecken : En retorisk-semiologisk analys av antirökreklam
Kandidat-uppsats, Institutionen för kommunikation, medier och itSammanfattning : This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking. LÄS MER
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