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  1. 1. Branded smart phone applications: an efficient marketing strategy?

    Master-uppsats, Institutionen för journalistik, medier och kommunikation (JMK)

    Författare :Mathilde Vaddé; [2012]
    Nyckelord :smart phone applications; gamification; marketing; customer engagement;

    Sammanfattning : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. LÄS MER