Sökning: "apparel retailer"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden apparel retailer.

  1. 1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Nyckelord :loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Sammanfattning : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. LÄS MER

  3. 2. A Review of Artificial Intelligence used in Assortment Planning : A Suggested Approach Applied in the Fast Fashion Industry

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alexandra Kosovic; Jeanna Peebo; [2021]
    Nyckelord :Fast fashion; supply chain management; category sales planning; assortment planning; artificial intelligence; supply chain analytics; Snabbt mode; försörjningskedja; kategoristyrning; sortimentsplanering; artificiell intelligens; supply chain analytics;

    Sammanfattning : The short life cycles and highly variable demand in the fast fashion market causes various challenges in a retailer’s supply chain management processes. The essential task at hand is to provide the right product, at the right time, and at the right place. LÄS MER

  4. 3. The Greener Outdoors : The importance of environmental communication with the customer

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Elina Fraenkel; [2020]
    Nyckelord :Sustainable Development; Environmentally Preferable Apparel; Outdoor Industry; Naturkompaniet; External Communication.;

    Sammanfattning : The apparel industry is pointed out as an industry highly contributing with negative environmental impacts in all different stages of the production to consumption chain. Companies within the outdoor industry have been trying to combat this issue by producing apparel that are less harmful for the environment and by encouraging consumers to keep, care and repair for their apparel over time. LÄS MER

  5. 4. The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Federico Castellani; Andrea Geregová; [2017]
    Nyckelord :Omnichannel marketing; apparel retailer; grocery retailer; customer behavior; European countries; omnichannel marketing strategies; sales channel;

    Sammanfattning : The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. LÄS MER

  7. 5. Hög puls i kallt klimat : Produktutveckling av jacka för längdskidåkning, med fokus på mönsterkonstruktion för rörelsefrihet och termisk komfort

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Hanna Tullbrink Agestam; [2016]
    Nyckelord :Patternmaking; thermal comfort; garment fitting; cross-country skiing; functional clothing; apparel product development; Mönsterkonstruktion; passform; längdskidåkning; funktionsplagg; produktutveckling; avprovning;

    Sammanfattning : Uppsatsen beskriver vidareutveckling av en längdskidåkningsjacka till en värmande, mer multi- funktionell jacka med avslappnad passform, i samarbete med ett svenskt konfektionsföretag specialiserat på längdskidåkning. I uppdraget ingick att undersöka hur användningsområdet kan breddas utan att jackans funktion vid längdskidåkning försämras. LÄS MER