Sökning: "apple s marketing strategy"

Hittade 5 uppsatser innehållade orden apple s marketing strategy.

1. 1. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andrea Lo Dolce; Alan Ryan; [2016]
   Nyckelord :Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

   Sammanfattning : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. LÄS MER

3. 2. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Nyckelord :Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Sammanfattning : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. LÄS MER

4. 3. How to Market Mobile Apps as a Startup : A Case Study on Truecaller

   Magister-uppsats, Jönköping University/IHH, Informatik

   Författare :Magnus Johansson Angesjö; Roland Füssel; [2013]
   Nyckelord :Mobile apps; Marketing strategies; Startup marketing; Word of mouth marketing; WOM; WOMM; Social Media; App store; Mobile applications;

   Sammanfattning : The mobile app market is continuously increasing and an increasingly number of actors aims to gain market shares in this business sector. At the same time the number of app stores with a significant influence on the market are few; with Google Play and Apple App Store as the major actors of the app store market. LÄS MER

5. 4. Den kaotiska ryktesspridningen : En teorijämförelse av begreppet word of mouth och appliceringen av den utredda definitionen på Internetforumet Prisjakt.nu

   Kandidat-uppsats, HLK, Medie- och kommunikationsforskning

   Författare :Joakim Josefsson; Jesper Jarl; Mikael Lödöen; [2007]
   Nyckelord :Word of mouth; the spreading of self-generated rumours; interpersonell communication; Internetbased forums; Prisjakt.nu; Word of mouth; självgenererande ryktesspridning; Interpersonell kommunikation; Internetbaserade forum; Prisjakt.nu;

   Sammanfattning : Dagens samhälle är präglat av ett enormt reklamutbud och reklamstrategier. I denna djungel av marknadsföring har företag ibland valt en annan strategi, en relativt outnyttjad strategi, som baseras på rykten om produkten, tjänsten eller företaget och är det som används som marknadsföring. Denna strategi kallas för word of mouth. LÄS MER

7. 5. Stars' War : Apple vs Dell

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Marion Jarne; Sandra Lilja; Eva Lüddeckens; [2006]
   Nyckelord :;

   Sammanfattning : Background A great deal of changes has occurred in the computer industry the last few years due to the development of the market, customers and technology. The competition has increased, both domestically and internationally, and in the same time the customer demands have changed and become more demanding to satisfy. LÄS MER