Sökning: "athletic sportswear brands"

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  1. 1. Do Scandals Affect YOU as an Athletic Sportswear Consumer?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Melissa Bowen; Theresa Stumpf; [2015]
    Nyckelord :athletic sportswear brands; scandals; celebrity-athlete endorsers; sports marketing; purchasing behaviour; Business and Economics;

    Sammanfattning : Athletic sportswear brands endorse celebrity-athletes to promote the brand’s image and gain credibility by having these ‘experts’ associated with their brand. This marketing technique is often advantageous for sportswear companies. LÄS MER