Sökning: "attitude behaviour gap."

Visar resultat 1 - 5 av 79 uppsatser innehållade orden attitude behaviour gap..

  1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    Magister-uppsats,

    Författare :Yiming Yuan; Ziying Lai; [2023]
    Nyckelord :;

    Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

  3. 2. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

    Kandidat-uppsats, Karlstads universitet

    Författare :Saga Ekelund Jonsson; [2023]
    Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

    Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER

  4. 3. Från ord till handling: bakom konsumenternas gröna fasad : En studie om gapet mellan attityd och handling inom den svenska klädindustrin.

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Emma Landén; Nazmee Noor; [2023]
    Nyckelord :Corporate Social Responsibility CSR ; Attitude-Behavior Gap ABG ; Consumer behavior; Clothing industry; Sustainability; Ethical consumtion;

    Sammanfattning : The subject of sustainable development is growing in relevance, and never before has research on the subject been as essential. Research shows that the globalization of the clothing industry has a significant impact on both climate and society. LÄS MER

  5. 4. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

  7. 5. PROTECTIVE MASCULINITY’ AND THE POPULIST RADICAL RIGHT

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Kathina Mehring; [2022-10-03]
    Nyckelord :Protective masculinity; foreign masculinity; populist radical right; Western Europe;

    Sammanfattning : Although the gender gap in populist radical right electoral support has been examined extensively over the last decades, little scholarly attention has been paid to the role that gender – as opposed to sex – plays in shaping political attitudes and behaviour. Concurrently with the gendered element of populist radical right support being heavily undertheorized, the gender ideology of the party family is frequently disregarded. LÄS MER