Sökning: "attitude toward PSAs"

Hittade 1 uppsats innehållade orden attitude toward PSAs.

  1. 1. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Yamiao Feng; [2015]
    Nyckelord :Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

    Sammanfattning : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. LÄS MER