Sökning: "attitude towards mobile marketing"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden attitude towards mobile marketing.

  1. 1. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

  3. 2. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Nyckelord :Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Sammanfattning : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. LÄS MER

  4. 3. Barriers to adopting mobile access solutions in hospitality organizations.

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :OLLI PIETILÄ; [2019]
    Nyckelord :;

    Sammanfattning : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. LÄS MER

  5. 4. Tourism in the age of mobile media : the mediatized tourist practices in Icelandic tourism

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Hrefna María Pálsdóttir; [2019]
    Nyckelord :Tourism practices; Social media; Mobile media; The tourist gaze; Mediatization; Smartphones; Photographing; Photo sharing; Overtourism; Social Sciences;

    Sammanfattning : Mediation processes are becoming increasingly salient in western society, and since tourism is one of the characteristics of modern societies the tourism practices follow this increase. The increasing emphasis on the visual as a prominent sense for our understanding of the physical world has led to increase desire for photography. LÄS MER

  7. 5. Google Ads: Understanding millennials' search behavior on mobile devices

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jennifer Claesson; Henrik Gedda; [2018]
    Nyckelord :Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

    Sammanfattning : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. LÄS MER