Sökning: "attitudes and motivations"

Visar resultat 1 - 5 av 114 uppsatser innehållade orden attitudes and motivations.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  2. 2. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

  3. 3. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Arjumand Akbar; Leen Khatib; [2024]
    Nyckelord :;

    Sammanfattning : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. LÄS MER

  4. 4. Fighting Stereotypes and Empowering Roma Youth through Participatory Film : A Case Study Based on a Participatory Film Project Conducted in the Roma Community in Glasgow, Scotland

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Katarzyna Dlugosz; [2024]
    Nyckelord :communication for development; participatory video; video for social change; Roma; young people; self-representation; stereotype; community; transformation; empowerment;

    Sammanfattning : The Roma community has long been subjected to negative stereotypes and misrepresentations in the public sphere, leading to discrimination and prejudice. Roma youth in Glasgow, Scotland, supported by the Roma-led organisation Romano Lav, have taken an active role in challenging these negative portrayals through a participatory film project. LÄS MER

  5. 5. "Så fort man har ett missbruk så är man inte riktigt värd ordentligt med vård" : - En kvalitativ intervjustudie om socialsekreterares påverkan på den organisatoriska förändringsberedskapen samt den framtida samverkan inom missbruksfältet

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för socialt arbete (SA)

    Författare :Alice Vestlund; Ina Osterman; [2024]
    Nyckelord :Organizational readiness for change; Förändringsberedskap; samverkan; samtidig problematik; motivation; engagemang;

    Sammanfattning : The purpose of the present study is, from a professional perspective, to understand the impactof social workers on the organisational readiness for change for a potential shift inmandatorship for addiction treatment services and gain insight into the impact of profession-specific factors before collaboration with regions’ healthcare services. By interviewing eightsocial workers actively working with substance abuse clients the questions we aimed toanswer were: How may the attitudes of social workers towards the proposal affect theorganizational readiness for change? What limitations and opportunities do social workersperceive regarding collaboration with the regions’ health care services? Then finally how canthe profession-specific factors have an impact before collaboration with the regions’healthcare services? In our analysis we used the theory of organizational readiness for changeand the theory of collaboration. LÄS MER