Sökning: "attitudinal"

Visar resultat 1 - 5 av 143 uppsatser innehållade ordet attitudinal.

1. 1. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

3. 2. CARRY ON WITH CARRION? A wildlife road infrastructure study regarding the effects of ethical justification on policy acceptance

   Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Lauren L. Yehle; [2023-08-31]
   Nyckelord :policy acceptance; environmental ethics; intrinsic value; ecosystem services; conservation;

   Sammanfattning : Policy acceptance is an important aspect of compliance and government effectiveness. Political science and psychology researchers have attempted to understand policy acceptance through individual and contextual factors but still cannot explain all attitudinal differences. LÄS MER

4. 3. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
   Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

5. 4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

7. 5. China’s Crisis Governance and Evolving State-Society Relations during the COVID-19 Pandemic

   Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

   Författare :Ning Ao; [2023]
   Nyckelord :China; zero-COVID policy; state-society relations; civil rights; interest alignment; evolutionary governance; Social Sciences;

   Sammanfattning : Existing studies on China’s COVID-19 response have gravitated to a macro-level, formal institutional analysis, focusing either on the effectiveness of the policy in early-stage virus containment or on the growing negative impacts of COVID policy practices on China’s socio-political landscape at the late stage. Using serial interviews accompanied by online observations and documents, this thesis redirects its attention to the micro-level, individual response to China’s crisis governance and COVID policy practices. LÄS MER