Sökning: "attract attention"

Visar resultat 1 - 5 av 241 uppsatser innehållade orden attract attention.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. VAD KAN HA ETT STÖRRE NYHETSVÄRDE ÄN FOTBOLLEN? En kvantitativ innehållsanalys av svensk morgon och kvällspress under fotbolls-VM i Qatar 2022 och fotbolls-VM i Ryssland 2018

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Fredric Eriksson; joel lundström; [2023-10-02]
    Nyckelord :Fotbolls-VM; Qatar; Ryssland; migrantarbetare; mänskliga rättigheter; korruption; diskriminering; politiska frågor; krig; konflikter; nyhetsvärdering; nyhetsurval; kritik; journalistik;

    Sammanfattning : Executive summary The media plays a vital part of today's society and has a self-proclaimed responsibility to report what is seen as important for the citizens. The news media is also the biggest source of information for most of the population. LÄS MER

  4. 3. Parents’ perceptions about preschool children’s use of mobile devices and experiences at art museums

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Sooyoun Kim; [2023]
    Nyckelord :preschool children; mobile devices; tablets; educational apps; child-computer interaction; art museums; museum learning;

    Sammanfattning : The child–environment interaction type, which involves touching and handling part of collections and displays, is less common in art museums. In addition, art museums demand many behavioural rules from their visitors. The adult caregivers, therefore, prefer that their preschool children participate in child-friendly activity programmes. LÄS MER

  5. 4. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  7. 5. BDSM-nallar är lyx : En semiotisk analys av Balenciagas kampanj

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Altea Spjut; [2023]
    Nyckelord :Taste; class; habitus; capital; Bourdieu; provocation; branding; luxury brands; representation; commodity fetischism; disability; blind; Smak; klass; habitus; kapital; Bourdieu; provokation; varumärkesidentitet; lyxvarumärken; representation; kommoditetsfetischism; funktionsnedsättning; blind;

    Sammanfattning : This research's purpose is to examine how luxury brands uses provocation as a tool in their campaigns to attract attention and costumers. The luxury brand that is being analysed is Balenciaga, and their campaign gift collection. This is done by a qualitative, semiotic pictureanalysis. LÄS MER