Sökning: "audience awareness"

Visar resultat 1 - 5 av 153 uppsatser innehållade orden audience awareness.

1. 1. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken

   Kandidat-uppsats, Karlstads universitet

   Författare :Lina Kerrouchi; Julia Jakobsson; [2024]
   Nyckelord :Authenticity; artists; music; influencer; influencer marketing; advertising; celebrity endorsement; qualitative interviews; focus groups; Autenticitet; artist; musik; influencer; influencer marketing; marknadsföring; kändissamarbeten; kvalitativa intervjuer; fokusgrupper;

   Sammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER

3. 2. Reclaiming the Past and the Present: The Presentation and Representation of Ethnic Minorities in Cultural Institutions

   Master-uppsats, Lunds universitet/Graduate School

   Författare :Vendula Pokorná; [2024]
   Nyckelord :Social Anthropology; Cultural Institutions; Exhibition Narrative; Exhibition Atmosphere; Respect; Sámi People; Roma People; Social Sciences;

   Sammanfattning : Cultural institutions such as museums and art galleries are important agents in educating the broader public on matters where current awareness is missing, inadequate or inaccurate. In this study, I focus on one such matter, which is the knowledge regarding ethnic minorities, their history, traditions, and current challenges. LÄS MER

4. 3. Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hilla Abrahamson; Camilo Carlsson Ramirez; Amanda Wiklund; [2024]
   Nyckelord :Produktplacering; tv-serie; semiotik; marknadsföring; stealth marketing; Business and Economics;

   Sammanfattning : The aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. LÄS MER

5. 4. “MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Martina Davitkova; Hanna Eklund; Ella Engberg; [2023-03-10]
   Nyckelord :kommersiell sharenting; familjevloggare; YouTube; influencers; främre regionen; bakre regionen; fasad; intrycksstyrning; självpresentation; barn; utsända uttryck; överförda uttryck;

   Sammanfattning : EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a specific action. LÄS MER

7. 5. Animating Biodiversity : Using Motion Graphic Design to Increase Biodiversity Awareness

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Elsa Sörensen; [2023]
   Nyckelord :Design; Research Through Design; Motion Graphics; Biodiversity; Gardening;

   Sammanfattning : The protection and preservation of biodiversity, a term that encompasses all living organisms on Earth, is becoming an exceedingly important topic as we are losing species at an alarming speed. Inspired by the UN conference, COP15, on biodiversity, this project seeks to engage and educate audiences about the importance of biodiversity conservation in the context of gardening, in close cooperation with two local gardening-related organisations based in Norrköping, Sweden. LÄS MER