Sökning: "autocommunication"

Hittade 2 uppsatser innehållade ordet autocommunication.

1. 1. Coops hållbarhetsarbete : En fallstudie om hur ett ord kan påverka organisationskulturen

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Adam Alberius; Martin Lundin; [2018]
   Nyckelord :organized hypocrisy; autocommunication; self-promoted paradox; expectation gap; corporate social responsibility;

   Sammanfattning : In the light of corporate scandals, pressure has increased on organizations to communicate information related to their corporate social responsibility (CSR). In order to keep up with the increased pressure on social commitment, organizations’ self-descriptions may be future-oriented rather than reflections of reality. LÄS MER

3. 2. "The trustworthy Friend" - A study of the relation between organisational communication and member identification at a Swedish media organisation

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Doreen Kreutzer; Heidi Walldén; [2011]
   Nyckelord :identification; ambassadorship; corporate branding; co-creation; mirror image; autocommunication; sensemaking; media organisations; Social Sciences;

   Sammanfattning : In order to increase trustworthiness and obtain societal legitimacy, media organisations want their members to become ambassadors. But becoming an ambassador requires identification. Often management tries to foster identification by implementing organisational values without including members in the process of constructing such values. LÄS MER