Sökning: "automotive retail strategy"

Hittade 5 uppsatser innehållade orden automotive retail strategy.

  1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Chandraprabha Jha; [2023-02-01]
    Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

  2. 2. The Quest for Accurate Inventory Records - A case study of the scrap management process at a Swedish manufacturing company in the automotive industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jonas Pälvärinne; Jonathan Johansson; [2020-06-17]
    Nyckelord :Inventory record inaccuracy; inventory management; operational trade-off; manufacturing strategy; mixed methodology;

    Sammanfattning : Inventory record inaccuracy (IRI) occurs when the inventory system records and the physical inventory level do not align which can result in reduced operational efficiency and increased operational cost. Every situation where inventory is transferred physically or in inventory records can be potential sources of IRI. LÄS MER

  3. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER

  4. 4. Driving Profitability -A cross-sectional study of the profitability performance in the Swedish car sales industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jon Lundblad; Johan Lundblad; [2011-04-07]
    Nyckelord :Automotive; car dealership; retail; economies of scale; product assortment; cost control; ;

    Sammanfattning : Earlier research within the automotive industry has primarily focused on the car manufacturers, and very little on the companies with the closest connection to the consumers - the retailers. The purpose of this study is to describe the profitability performance of Swedish car dealers by adopting ideas from the field of retail research, economic theory and intra-industry discussions. LÄS MER

  5. 5. Finanskrisen i Olofström : ur detaljhandelns perspektiv

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Mathilda Håkansson; Frida Svensson; [2009]
    Nyckelord :financial crisis; retail business; crisis management; strategy; marketing; finanskris; detaljhandel; krishantering; strategi; marknadsföring;

    Sammanfattning : Olofström som ligger i södra Sverige är en ort som är beroende av bilindustrin vilket gör att orten drabbats hårt av finanskrisen. Många invånare har förlorat sina arbeten och arbetslösheten har mer än fördubblats på ett år. LÄS MER