Sökning: "awareness hypothesis"
Visar resultat 16 - 20 av 116 uppsatser innehållade orden awareness hypothesis.
16. Is Long-Term IPO Performance determined by Underpricing? : Analysis of the international IPO markets between 2009-2019
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : Chinese legislative boards are heightening regulations to reduce the presence of ‘junk stocks’, as many new offerings sport remarkably high first day returns, but at the same time mediocre long-term performance. The phenomenon where an IPO (Initial Public Offering) is offered at a lower price than its intrinsic value is prominent in finance and business literature. LÄS MER
17. Energy Consumption as a Leading Factor of CO2 Emissions. Is the EKC still valid for the United States?
Master-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : The objective of this paper is to examine the long-run relationship between CO2 emissions, economic output (GDP), and energy consumption in the US during the period 1960-2015. Energy consumption is investigated in its aggregated and disaggregated form i.e. LÄS MER
18. Digital Vulnerability Awareness : In a “working from home” environment during COVID-19
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Employees who have adapted to a "working from home" environment, due to the COVID-19 pandemic, rapidly face a lack of awareness regarding cybersecurity and cybercrimes. It is well established that the rate of employees hacked has increased dramatically due to the pandemic. LÄS MER
19. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media
Magister-uppsats, Mälardalens högskola/Industriell ekonomi och organisationSammanfattning : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. LÄS MER
20. Privacy paradoxens tillgivenhet till Facebook Inc & Alphabet Inc
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : I den aktuella avhandlingen kommer Alphabet Inc och Facebook Inc som är två av de fem stora techbolagen som ingår i det digitala ekosystemet att analyseras. Alphabet Inc och Facebook Inc har valts ut på grund av deras affärsmodell bygger på att använda privatdata som handelsvara. LÄS MER