Sökning: "aylin cakanlar"

Hittade 2 uppsatser innehållade orden aylin cakanlar.

1. 1. The influence of culture on impulse buying : A cross-cultural study on impulse buying

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Tram Nguyen; Özden Aylin Cakanlar; [2016]
   Nyckelord :Impulsive buying; culture; power distance; individualism collectivism; uncertainty avoidance; masculinity femininity.;

   Sammanfattning : Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. LÄS MER

3. 2. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Jablanović Anja; Özden Aylin Çakanlar; Christiane Hohls; [2015]
   Nyckelord :Fast fashion; in-store shopping; online shopping; shopping experience; technology; multichannel retail; flow; usability; interactivity; atmospherics; tactility.;

   Sammanfattning : Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. LÄS MER