Sökning: "bästsäljande Hollywoodfilmer"
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1. Product placement : A study of audience perception on brand recognition and congruence
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. LÄS MER
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