Sökning: "b2b industrial"

Visar resultat 1 - 5 av 70 uppsatser innehållade orden b2b industrial.

1. 1. Faktorer som påverkar betalningsviljan för digitala tjänster av tillverkningsföretag i en business-to-business miljö : En kvantitativ analys av preferenser hos kunder som erbjuds digitala tjänster av tillverkningsföretag

   Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Atasun Öztürk; Jim Dahlberg; [2023]
   Nyckelord :Digitala tjänster; Betalningsvilja; B2B; Industriföretag; Tjänstefiering;

   Sammanfattning : Background: Manufacturing companies have started to adapt to the rising popularity of servitization and have begun to offer digital services that they produce. However, there is limited research on various pricing models and factors affecting willingness to pay for digital services provided by manufacturing companies. LÄS MER

3. 2. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers

   Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Eliot Bota; Christopher Kontio; [2022]
   Nyckelord :;

   Sammanfattning : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. LÄS MER

4. 3. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Luyao Wang; Jonas Lundquist; [2022]
   Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER

5. 4. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :André Yang Melsom; Davina Maria Plum; [2022]
   Nyckelord :Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

   Sammanfattning : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. LÄS MER

7. 5. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Oussama Ayad El Alam; Peter Kumlin; [2022]
   Nyckelord :Marketing AI; Digitalization; B2B Relationships; Attention-Based View; Abduction; Cross-case analysis;

   Sammanfattning : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. LÄS MER