Sökning: "b2c"

Visar resultat 1 - 5 av 162 uppsatser innehållade ordet b2c.

  1. 1. Data-drivenness: (big) data and data-driven enterprises - A multiple case study on B2B companies within the telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Giulia Di Mascio; [2019-07-08]
    Nyckelord :digitalization; big data; big data analytics; data-drivenness; data-driven enterprise; datadriven company; organizational change;

    Sammanfattning : In the digitalization era where increasingly larger amount of data is created every day, companies have a great opportunity at their disposal: data-drivenness. It essentially implies that enterprises can exploit big data through Big Data Analytics (BDA) in order to gather relevant insights for their decisions. LÄS MER

  2. 2. Stroller Service System : How to make customer products sustainable within the planetary boundaries - using the case product ‘stroller’, PSS and a Design Thinking approach

    Master-uppsats, Linköpings universitet/Maskinkonstruktion

    Författare :Gustav Thorslund; [2019]
    Nyckelord :Product Service System; PSS; Circular Economy; Service Design; Sustainability; Planetary Boundaries; Stroller; Design Thinking; Product Development; Wood; b2c; refurbish;

    Sammanfattning : Physical customer products have an environmental impact, such as greenhouse gas emissions, due to the use of virgin resources from cradle-to-grave, especially when the origin of the material is from fossil resources. This thesis aims to create a circular business model, by investigating the product ‘stroller’ and place it in a Product Service System, where the user subscribes to the Stroller Service System. LÄS MER

  3. 3. Det var en gång ett samskapat varumärke

    Kandidat-uppsats, Malmö universitet/Teknik och samhälle

    Författare :Hedda Nilsson; Lovisa Larsson; [2019]
    Nyckelord :Co-creation of value; Storytelling; Varumärkesidentitet; Varumärkesutveckling; DART; Varumärkesimage; Samskapande; Värdeskapande;

    Sammanfattning : Studien behandlar hur företag i den digitala kontexten kan stärka sin varumärkesidentitet med hjälp av fenomenet co-creation of value, samt vilka utmaningar och möjligheter som finns med användandet. Syftet är att undersöka hur B2C-företag som använder digital marknadsföring kan stärka sin varumärkesidentitet, med hjälp av co-creation of value och storytelling för värdeskapande. LÄS MER

  4. 4. Cross-Industry Diffusion of B2C Video Call Services: A qualitative study exploring the phenomenon of organisations adopting B2C video call services across industry boundaries

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Louise Hultman; Mathilda Olsson; [2019]
    Nyckelord :Diffusion; Innovation; Cross-industry innovation; B2C services; Video calls;

    Sammanfattning : This study aims to investigate if and why business-to-consumer (B2C) video call services are diffusing across industry boundaries. Prior research has been conducted within the separate areas of video communication, diffusion of innovations, and cross-industry innovation. LÄS MER

  5. 5. Apparel Returns

    Kandidat-uppsats, Malmö universitet/Kultur och samhälle

    Författare :Linda Sheqi; [2019]
    Nyckelord :User-centred design; Apparel returns; Sustainability;

    Sammanfattning : Apparel returns of online purchases are painful for retailers as they waste resources in form of money and labour. They also have an impact on the environment. This project examined how the number of returns of apparel goods bought online can be reduced. LÄS MER