Sökning: "bank marketing"

Visar resultat 1 - 5 av 107 uppsatser innehållade orden bank marketing.

  1. 1. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
    Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

    Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

  3. 2. Bankens roll vid generationsskifte av skogsfastigheter : en studie av intressenters tjänstebehov

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Alice Sjölund; [2023]
    Nyckelord :fallstudie; fastighetsöverlåtelse; finansiell rådgivning; relationsmarknadsföring; semistrukturerade intervjuer; tjänstekvalitet;

    Sammanfattning : Sveriges totala landareal består av cirka 28 miljoner hektar skogsmark. Tillsammans äger cirka 311 000 privata skogsägare drygt 50 procent av den svenska skogsarealen. Ägarbyten bland dessa skogsfastigheter sker kontinuerligt. LÄS MER

  4. 3. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Lina Harling; Lovisa Gorton; [2023]
    Nyckelord :AUM; Mutual fund; Fund fee; Distribution channel;

    Sammanfattning : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. LÄS MER

  5. 4. The influence of institutional factors on the effectiveness of global product launch

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Nyckelord :global product launch; institutional factors; panel regression analysis;

    Sammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER

  7. 5. BREEAM-SE och gröna lån : En kvalitativ studie kring miljöcertifieringen BREEAM-SE och kopplingen till bankers gröna lån

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Theo Claesson; Simon Dahl; [2023]
    Nyckelord :;

    Sammanfattning : Abstract   Title: BREEAM-SE and green loans.    Subject: Bachelor's thesis in Business Administration, 15 ECTS - specialization: The profitability achieved by property owners through environmental certification of their properties with BREEAM-SE. LÄS MER