Sökning: "beauty products"
Visar resultat 11 - 15 av 92 uppsatser innehållade orden beauty products.
11. Influencer endorsement via Youtube: Vilka faktorer påverkar konsumenters vilja att köpa skönhetsprodukter? : En kvantitativ replikationsstudie på den svenska marknaden.
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Syftet med denna studie är att undersöka inflytandet av influencers på sociala medier (SMI), elektronisk word-of-mouth (e-WOM) och upplevd kvalitet på svenska konsumenters köpintention vid skönhetsprodukter som rekommenderas av skönhetsinfluencers på Youtube. Det för att bidra till kunskap som företag kan utgå ifrån när de skapar sina marknadsföringsstrategier. LÄS MER
12. CLEO
Master-uppsats, Lunds universitet/IndustridesignSammanfattning : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. LÄS MER
13. Making her feel like a fairy : a study of young women engaging with selfie applications in China
Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierSammanfattning : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. LÄS MER
14. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. LÄS MER
15. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries
Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. LÄS MER