Sökning: "beer company"

Visar resultat 6 - 10 av 18 uppsatser innehållade orden beer company.

1. 6. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
   Nyckelord :Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

   Sammanfattning : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. LÄS MER

3. 7. How perceived brand authenticity is affected by company growth

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :David Johnstone; Gustav Klinton; [2017-06-30]
   Nyckelord :Perceived brand authenticity; company growth; craft beer; experiment;

   Sammanfattning : While it has been shown that authenticity in brands can contribute to growth, there has been little research regarding how growth affects authenticity. This study measures perceived brand authenticity within the craft beer market, and determines how it is affected by three different aspects of growth: company size, presence and availability, and ownership structure. LÄS MER

4. 8. Fluid Communities: Examining the Cultural-Economic Processes Behind Craft Beer

   Master-uppsats, Lunds universitet/Avdelningen för etnologi

   Författare :Renee Gonzalez; [2017]
   Nyckelord :craft beer revolution; community building; food culture studies; gender and beer; Erving Goffman; Pierre Bourdieu; cultural capital; experience economy; craft beer; cultural economy; Saint Arnold Brewing Company; Mikeller; Copenhagen; Houston; MACA; Cultural Sciences;

   Sammanfattning : The drastic increase of craft breweries globally in recent decades has given birth to a community of beer drinkers who bring with them new values, rituals, and practices. This thesis will explore the development of craft beer communities based on primary research from fieldwork undertaken in 2016 with two case study breweries, Saint Arnold in Houston, Texas and Mikkeller in Copenhagen, Denmark. LÄS MER

5. 9. A broader perspective on narrow scope competition

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Stina Jonsson; Ewelina Larsson; Ilhan Yosef; [2017]
   Nyckelord :Focus strategy; Company size; Competitive advantage; Growth; Competition; Business and Economics;

   Sammanfattning : Examensarbetets titel: Ett bredare perspektiv på ett snävare sätt att konkurrera - En komparativ studie mellan mindre och större företag med fokusstrategi Seminariedatum: 2017-06-02 Ämne/kurs: FEKH19, Företagsekonomi: Examensarbete på kandidatnivå i Strategic Management, 15 hp Författare: Stina Jonsson, Ewelina Larsson, Ilhan Safia Yosef Handledare: Devrim Göktepe-Hultén Fem nyckelord: Fokusstrategi, Företagsstorlek, Konkurrensfördelar, Tillväxt, Konkurrens. Syfte: Studien syftar till att få en bredare förståelse av mindre och större företag som har implementerat en fokusstrategi. LÄS MER

7. 10. Optimering av aspirationsanläggning hos Viking Malt Ab : Optimering av aspirationsanläggning hos Viking Malt med fokus på frekvensstyrning och spjällreglering

   M1-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Andy Westh; Jesper Johansson; [2016]
   Nyckelord :efficiency; aspiration; speed control; electricity; ventilation; optimization; malt plant; effektivisering; aspiration; varvtalsreglering; elanvändning; ventilation; optimering; malt;

   Sammanfattning : This thesis has reviewed two aspirationssystems at Viking Malt in Halmstad, Sweden. Based on this different optimization solutions has been developed for aspirationssystem 180 and 901. Viking Malt has several of plants and is the fifth largest producer of malt in Europe. LÄS MER